The game launched in December 2015, and Code ploughed our efforts into spreading the word. No matter the result you get, the funny animated GIFs on the ‘Play Again’ page coupled with harsh but encouraging language makes it especially hard to resist having “just one more go”. The jeopardy in building a high score makes every decision exciting, while the ‘ticking up’ reveal of the number builds anticipation with each guess. It’s moments like this that create emotional resonance, keeping players coming back again and again. With a low barrier to entry, The Higher Lower Game’s been rigorously tested to ensure it’s as intuitive, usable and emotive as possible.Īs you’d expect, there are times when the answer to an in-game comparison is simply unbelievable. So Code started up a side project based around the idea of creating a product that somehow compared Google searches, and The Higher Lower Game – a web game and iOS / Android app that asks players to guess which of two Google search terms is most popular – grew from there. Code approached the ‘dry’ subject of Google’s search volume data with the aim of showing how compelling it can be when you start to think about what it says about human nature. The Higher Lower Game started out as an idea that came from our Search & Content team. Doing this gives us the opportunity to experiment with new technologies, as well as the chance to exercise our creativity independent from client briefs. Code always encourage the team to share and test ideas with one another.
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March 2023
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